Clear communication in business

Simplified has helped remarkable companies to put in place programmes that simplify communications and transform complexity into clarity ‒ all with the overall purpose of improving customer experience and treating customers fairly. Here are seven factors that  predict success in clear communication in business – these apply equally well to a small plain English rewrite and an enterprise-wide clear communications programme.

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Making communications smarter (Financial Conduct Authority)

The Financial Conduct Authority (FCA) has asked financial services firms to write for the consumer first rather than adopt a tick-box approach.

In a recent FCA Discussion Paper, the Financial Conduct Authority reiterates its expectation that firms:

  • understand and recognise the importance of communicating effectively with consumers
  • create product and service information for consumers with at least as much behaviourally informed creativity as is applied to business development, marketing and financial promotions
  • create communications as an integral part of the product or service design process’

We support this move from a compliance to a customer focus, and also recognise just how difficult this process can be − both for start-ups and traditional financial services firms. We help our clients adopt long-term improvements as well as quick-wins to each of the focus areas highlighted by the Financial Services Authority:

  • presentation of terms and conditions
  • disclosure of fees and charges
  • helping consumers direct queries to the relevant part of a firm quickly and easily
  • raising consumer awareness of the Financial Ombudsman Service and the cover offered by the Financial Services Compensation Scheme for specific products or services
  • common terminology in the general insurance sector
  • complexity of information provided to consumers at retirement
  • transparency around the scope and cost of an investment advice service