This page gives opinions and guidance on plain English and clear communication from Simplified. We believe that simplified communication involves far more than words and sentences: for organisations, it´s a culture change that affects all areas of the business.

What is plain English?

Plain English is when a reader can find, understand and use the information they need from a piece of communication. Plain English includes a range of elements such as the use of everyday words instead of jargon and legalese, and short, active sentences instead of long-winded passive sentences. But plain language isn’t only about words and grammar. How well a document or website is structured, how easy it is to navigate, the visual design, and the usefulness and relevance of its content all form part of plain English. Read more

Clear communication in business

Simplified has helped remarkable companies to put in place programmes that simplify communications and transform complexity into clarity ‒ all with the overall purpose of improving customer experience and treating customers fairly. Here are seven factors that  predict success in clear communication in business – these apply equally well to a small plain English rewrite and an enterprise-wide clear communications programme.

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Transparency and plain language in the Consumer Rights Act and beyond

Transparent, fair and clear communication is not only about legal compliance: it is also about selling and marketing complex products and services more effectively to customers who are not willing to buy offerings they don’t understand. Transparent content can help reposition your brand to compete in an age of growing consumer power.

Download our new white paper to explore how transparent communication can be an opportunity to sharpen innovation, competitiveness and customer-centricity in your business. This is especially critical in the context of the Consumer Rights Act and Treating Customers Fairly regulation.