The words in your email, brochure or report may be brilliant, but if your document is not supported by good design you’ll lose your readers from the start. Here are some tips for design that’s appealing to look at and easy to read.
This page gives opinions and guidance on plain English and clear communication from Simplified. We believe that simplified communication involves far more than words and sentences: for organisations, it´s a culture change that affects all areas of the business.
You been on Simplified business writing training, you loved it, and you can’t wait to get back to work and change the way you write. But it can be overwhelming to do everything at once. Together, these small steps can become a giant leap to more effective business writing. (Guest post by Simplified business writing trainer, Melissa Davidson) Read more
Plain English is when a reader can find, understand and use the information they need from a piece of communication. Plain English includes a range of elements such as the use of everyday words instead of jargon and legalese, and short, active sentences instead of long-winded passive sentences. But plain language isn’t only about words and grammar. How well a document or website is structured, how easy it is to navigate, the visual design, and the usefulness and relevance of its content all form part of plain English. Read more
Simplified has helped remarkable companies to put in place programmes that simplify communications and transform complexity into clarity ‒ all with the overall purpose of improving customer experience and treating customers fairly. Here are seven factors that predict success in clear communication in business – these apply equally well to a small plain English rewrite and an enterprise-wide clear communications programme.
Marketing and Legal departments in financial services firms need to work closely together to produce documents that meet the clear communications demands of UK laws and regulations, such as the Consumer Rights Act and Treating Customers Fairly.
Many UK companies are investing in improving their customer communications so that they are written clearly, in a way that´s aligned with Treating Customers Fairly and the Consumer Rights Act. But how do you measure if you are achieving this goal when there are no objective criteria for clear communication or plain language? Read more
The Consumer Rights Act – most of which came into force on 1 October 2015 – is the latest development in the rapid and ongoing transformation of the consumer landscape. Social media activism, regulatory intervention, and an increasingly informed consumer all mean that fairness, transparency, and simplicity in corporate communication are under the spotlight. Read more
Transparent, fair and clear communication is not only about legal compliance: it is also about selling and marketing complex products and services more effectively to customers who are not willing to buy offerings they don’t understand. Transparent content can help reposition your brand to compete in an age of growing consumer power.
Download our new white paper to explore how transparent communication can be an opportunity to sharpen innovation, competitiveness and customer-centricity in your business. This is especially critical in the context of the Consumer Rights Act and Treating Customers Fairly regulation.
Crafting a meaningful message that entices people to explore, examine and engage.
Helping people to make informed decisions about companies, services and products.
A connection between people that changes what people do and how they do it.