The words in your email, brochure or report may be brilliant, but if your document is not supported by good design you’ll lose your readers from the start. Here are some tips for design that’s appealing to look at and easy to read.
Author Archive for: Simplified
Entries by Simplified
Corporate lingo, management jargon, business speak … whatever you choose to call it, just don’t use it. It’s confusing, alienating, unproductive and embarrassing. (Guest post by Simplified business writing trainer, Melissa Davidson)
It’s just not enough for companies to send only operational staff on plain English training. Leaders and managers must attend too so that they can properly support company-wide plain English initiatives. (Guest post by Simplified business writing trainer, Melissa Davidson)
You been on Simplified business writing training, you loved it, and you can’t wait to get back to work and change the way you write. But it can be overwhelming to do everything at once. Together, these small steps can become a giant leap to more effective business writing. (Guest post by Simplified business writing trainer, Melissa […]
Plain English is when a reader can find, understand and use the information they need from a piece of communication. Plain English includes a range of elements such as the use of everyday words instead of jargon and legalese, and short, active sentences instead of long-winded passive sentences. But plain language isn’t only about words […]
Simplified has helped remarkable companies to put in place programmes that simplify communications and transform complexity into clarity ‒ all with the overall purpose of improving customer experience and treating customers fairly. Here are seven factors that predict success in clear communication in business – these apply equally well to a small plain English rewrite and an enterprise-wide clear communications […]
Marketing and Legal departments in financial services firms need to work closely together to produce documents that meet the clear communications demands of UK laws and regulations, such as the Consumer Rights Act and Treating Customers Fairly.
Many UK companies are investing in improving their customer communications so that they are written clearly, in a way that´s aligned with Treating Customers Fairly and the Consumer Rights Act. But how do you measure if you are achieving this goal when there are no objective criteria for clear communication or plain language?
The Financial Conduct Authority (FCA) has asked financial services firms to write for the consumer first rather than adopt a tick-box approach. In a recent FCA Discussion Paper, the Financial Conduct Authority reiterates its expectation that firms: understand and recognise the importance of communicating effectively with consumers create product and service information for consumers with at least […]
The Consumer Rights Act – most of which came into force on 1 October 2015 – is the latest development in the rapid and ongoing transformation of the consumer landscape. Social media activism, regulatory intervention, and an increasingly informed consumer all mean that fairness, transparency, and simplicity in corporate communication are under the spotlight.