Simplified » Plain English case studies

Insurance jargon simplified

Admin — Sat, 27 Sep 2014 21:34:08 +0000

No longer do consumers tolerate ‘small print’ and unnecessary jargon in insurance. Increasingly, these are viewed as wilful barriers to the truth – as WMDs (Words of Mass Deception). Organisations that continue to use them risk losing the trust of their stakeholders. The problem: small print that consumers distrust The long-term insurance industry has so much jargon […]

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Building reputation as a transparent investment company

Admin — Sat, 27 Sep 2014 21:31:08 +0000

A leading investment firm uses plain English and transparency to differentiate itself from its competitors and build its reputation. The problem How does an investment company stand out in the crowd, where products are complex and increasingly similar to each other? For an international investment firm based in Cape Town, the answer is to position itself […]

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Plain English and Treating Customers Fairly audits

Admin — Sat, 27 Sep 2014 21:26:48 +0000

Large companies produce thousands of documents, from adverts to customer-service letters, from annual reports to supplier agreements. A company-wide plain English and Treating Customers Fairly audit allows you to identify strengths and weaknesses, and understand where to focus your efforts. The problem: no benchmarks or action plans for improvement A global financial services company committed itself to communicating […]

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Content strategy to help develop clear and user-friendly websites

Admin — Sat, 27 Sep 2014 21:22:47 +0000

‘Content is king.’ Yet often websites contain information that is irrelevant, out-of-date and unreadable. It is only with a defined content strategy that organisations can give users the content that they want and need – content that is clear and user-friendly, and that complies with laws and regulations. The problem A provincial government had a […]

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