Simplified has worked with companies around the world to implement strategic programmes in plain English, clear communication, and transparency. These case studies give a flavour of our work and showcase our writing training and consultancy services.
No longer do consumers tolerate ‘small print’ and unnecessary jargon in insurance. Increasingly, these are viewed as wilful barriers to the truth – as WMDs (Words of Mass Deception). Organisations that continue to use them risk losing the trust of their stakeholders. Read more →
A leading investment firm uses plain English and transparency to differentiate itself from its competitors and build its reputation. Read more →
Large companies produce thousands of documents, from adverts to customer-service letters, from annual reports to supplier agreements. A company-wide plain English and Treating Customers Fairly audit allows you to identify strengths and weaknesses, and understand where to focus your efforts. Read more →
‘Content is king.’ Yet often websites contain information that is irrelevant, out-of-date and unreadable. It is only with a defined content strategy that organisations can give users the content that they want and need – content that is clear and user-friendly, and that complies with laws and regulations. Read more →