Transparent, fair and clear communication is not only about legal compliance: it is also about selling and marketing complex products and services more effectively to customers who are not willing to buy offerings they don’t understand. Transparent content can help reposition your brand to compete in an age of growing consumer power. Download our new white paper to explore how […]
No longer do consumers tolerate ‘small print’ and unnecessary jargon in insurance. Increasingly, these are viewed as wilful barriers to the truth – as WMDs (Words of Mass Deception). Organisations that continue to use them risk losing the trust of their stakeholders.
A leading investment firm uses plain English and transparency to differentiate itself from its competitors and build its reputation.
Large companies produce thousands of documents, from adverts to customer-service letters, from annual reports to supplier agreements. A company-wide plain English and Treating Customers Fairly audit allows you to identify strengths and weaknesses, and understand where to focus your efforts.
‘Content is king.’ Yet often websites contain information that is irrelevant, out-of-date and unreadable. It is only with a defined content strategy that organisations can give users the content that they want and need – content that is clear and user-friendly, and that complies with laws and regulations.
The Consumer Protection Bill is expected to change what most South African companies say to their customers and the way they say it. It obliges companies to communicate with consumers in a way that is fair and easy to understand.
36% of the insurance companies taking part in a recent Deloitte online poll (see reference below) believed that product complexity is the factor that most often leads to lack of success.