Methodology

Each project we do is customised to the needs of our clients. The process below outlines our approach.

1) Strategise

In this phase we:

Perform a content audit: We collate and analyse content relevant to the project, and interview key project stakeholders. We may suggest user research is done during this phase.

Develop a plan: We define problem areas, decide aims and objectives, and identify initiatives.

Create a concept: The concept comprises writing examples and a design framework.

2) Simplify

In this phase, we refine the concepts to create a prototype piece of communication. Usability testing is part of our creative process.

3) Sustain

In this phase, we focus on ensuring that your organisation has the skills to continue creating clear documents. We offer training, mentoring, writing style guides and any specifications needed for the design work.