The Simplified blog
Plain English before-and-aftersFrances Gordon | 29 August 2006 | 23:06
We've posted some examples of plain English rewrites on our site. Have a read through them and if you have any comments, here's the place to put them.
You'll notice that all the rewrites we have used are shorter than the original versions. Unfortunately, this is not always the case. Sometimes when one rewrites something in plain language, it becomes longer. There are three main reasons for this:
1. Jargon needs to be explained. It's shorter to say something like 'RIY is greater for our product than for others in the market' than to explain what RIY actually is. (RIY stands for Return in Yield. It is the figure that is used to compare the costs of different investment products.)
2. We use more white space and a larger font size.
3. We give information that was missing before.
That's all for now. Enjoy the before-and-afters,