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What is plain language?
Radio interview with Frances Gordon
SAFM's 'Word of Mouth' programme included a segment on plain language. Interviewer, John Orr, was interested in finding out more about the process of writing plainly.
SAFM's 'Word of Mouth' programme included a segment on plain language. Interviewer, John Orr, was interested in finding out more about the process of writing plainly.
Seven steps to simplicity
By Frances Gordon
This is a transcript of a speech given at the Park Hyatt in June 2007. It gives guidelines on how to implement a sustainable plain-language programme in large organisations.
This is a transcript of a speech given at the Park Hyatt in June 2007. It gives guidelines on how to implement a sustainable plain-language programme in large organisations.
Simplifying financial information: The legal framework
By Candice Burt
This is a transcript of a speech that sets out the legal framework for plain language, internationally and in South Africa.
This is a transcript of a speech that sets out the legal framework for plain language, internationally and in South Africa.
Technology and financial services get simpler
By Frances Gordon
This article uses case-studies of Philips and Old Mutual to show how simplicity can impact on brand, business and product strategy.
This article uses case-studies of Philips and Old Mutual to show how simplicity can impact on brand, business and product strategy.
Why simple is getting even smarter
By Frances Gordon
Making things simple has always been a powerful strategy for creating and growing an effective brand. Let’s find out why simple is getting even smarter.
Making things simple has always been a powerful strategy for creating and growing an effective brand. Let’s find out why simple is getting even smarter.
Plain language – a tool for branding
By Frances Gordon
Simplicity in general, and plain language in particular, offer new opportunities for positioning and reinforcing brands.
Simplicity in general, and plain language in particular, offer new opportunities for positioning and reinforcing brands.
A context for business English
By Frances Gordon and Suzan St Maur (www.suzanstmaur.com)
If you're reading this site, the chances are that you use business English everyday of your working life. But have you ever thought about what business English is? What has it developed from and what is it developing into?
These questions are important because how we think about a language may affect how we use it.
If you're reading this site, the chances are that you use business English everyday of your working life. But have you ever thought about what business English is? What has it developed from and what is it developing into?
These questions are important because how we think about a language may affect how we use it.
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